Pressure Washing Marketing Ideas
Small business owners that provide pressure washing services are often worried about how they can effectively reach new customers. Many people have never even heard of pressure washing before, so it’s not something that they will seek out on their own. Here are some pressure washing marketing ideas to market your own business.
One way to get your name in front of potential new customers is through local classified ads. Placing an ad in the paper or in a local shopper magazine is relatively inexpensive, but can lead to great results. You don’t need to limit yourself to just one ad either- many small businesses run several different promotions over the course of a few months in order to stay in touch with their community and keep people coming back for more services.
Another marketing tactic that can be used by local pressure washing businesses is taking advantage of special offers. Offering deals on one day, such as half-off your initial estimate, can get customers excited to pay you a visit. This is also an opportunity for you to communicate why you are the best company for the job and provide excellent customer service. It could be something like offering free pick up and delivery within 5 miles or 10% off any exterior surface (windows not included).
Finally, another great way to market your business is by giving away free estimates. People love getting things for free, so offering no-obligation estimates can really get people interested in what you have to offer. Sometimes it’s helpful to hire students that need community service hours if you don’t have enough work available during certain seasons because people may be more willing to take you up on your offer if it doesn’t require a lot of travel.
Free estimates are an easy way for customers to see whether or not they would like to pay you a visit without having to travel too far. If they decide that your services are right up their alley after seeing the initial estimate, then they will be more willing to go back with full force and try out other areas of your business such as pressure washing or window washing if that is one of the main services that you provide.
Many pressure-washing businesses have tried out these marketing ideas for themselves and have seen great results. In order to get the most from whichever strategies you choose to use, be sure that your advertising matches the quality of the services that you provide. Companies with high-quality products should promote themselves in a professional manner while companies selling cheaper items should focus more on getting people excited about their deals rather than trying to make them sound appealing through fancy wording or clever copywriting techniques.
Most people don’t even know what a pressure washer is or how useful one can be until they see one in action, so using this method might not yield the highest number of results. However, it can be a great way to build up your customer base if you have the time to get out there and give demonstrations of your services.
Marketing pressure washing businesses is not an easy task for most people, so finding the right types of marketing techniques to use will often take some trial and error. It also takes a lot of time and effort on behalf of small business owners, but if you really believe in your services, then it’s a job well done. Before settling on one particular marketing strategy, be sure to take into account how receptive your customers are to it and adjust your approach accordingly.
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or call (704) 343-886